If you are running a business website to attract new clients or customers almost any activity on your site could lead to that vital first contact. For simple websites without shopping carts or forms one of the most important activities may be the humble “click here to contact us by email”… known in HTML as the mailto: function. Many simple...

9 Great Ideas For Better Email Promotions Make sure you have a sign up option for your email list on every page. Because of organic search’s dominant role in web traffic trends your visitors don’t enter your site only from the home page. Visitors can arrive at almost any page on your site! So, don’t miss the opportunity...

I am sure you have a new year’s resolution. Perhaps it is that you’ll maximize the value you get out of your web analytics implementation (or should I say from your implemented web analytics tool since for many tools just implementing the tool is a multi year project!). For all Analysis Ninjas this special post outlines how to get maximum value...

Nine Questions to Ask When Developing a Social Media Marketing Strategy Small and medium-sized businesses tend to be so focused on keeping their businesses going that it can be difficult to brainstorm on ways to leverage the dynamic social media environment. Here are nine questions to help you think about your business in ways that enable you to...

Basic Overview The list is split into 4 roughly equal sections, (I) Accessibility, (II) Identity, (III) Navigation, and (IV) Content. I’ll describe and rationalize all of the sections and line items below, but you can also download the checklist as a simple, 1-page PDF. I try to keep it simple with 3 basic ratings: (1) Green Check = Good/Pass,...

The ability to generate creative, profitable, problem-solving ideas is growing in importance, especially with the global economy stuck in the doldrums. But how can you be creative on demand? Here are four pocket-sized card decks that you can take anywhere – to your next team meeting or to a quiet park where you can brainstorm free from distractions...

If you’re starting up on the web, then you’re gonna need an address where people can reach you: 1. Namecheap – $8.88 per year with free WhoisGuard 2. GoDaddy – $8.95 per year (and lower) 3. 1&1 – $5.99 per year with free private domain registration 4. MyDomain – $8.25 per year Hosting Once you’ve got yourself an address,...